Choose the physical structure
Start by defining the object: jacket, gatefold, sleeve, box, inner sleeve, insert or another approved format. Each structure changes the panel count, folds, spine treatment and file plan. Decide whether the record needs a printed inner sleeve, protective plain inner, lyric insert, download card or other component.
Packaging choices affect assembly and storage. A complex pack may require more components, more checking and more opportunities for a mismatch. A simpler pack can reduce handling, but may not support the intended editorial content. Select against the release purpose, quantity and distribution route.
Artwork files and templates
Use the exact templates supplied by the selected manufacturer or printer. Do not build final files from a generic internet template. Confirm panel dimensions, fold positions, spine width, bleed, safe areas, colour profile, resolution, file format and transparency rules.
Keep important text and logos inside the stated safe area. Extend backgrounds through the required bleed. Treat fold and glue zones as restricted areas unless the supplier says otherwise. Supply a marked proof for review, but do not assume a screen proof represents the final stock or finish.
Labels, inners and inserts
Center labels need their own copy check. Review side designation, catalogue reference, rights lines and track information. Inner sleeves can be plain, printed, paper-based or another supplier-approved option. Their opening direction and handling should match the package.
Inserts need a clear reading order and a physical fit check. Long credits can become difficult to read at small sizes. Check spelling, legal lines, catalogue numbers and contributor names separately from the design review.
Colour, stock and finish
Colour on screen is not a physical proof. Stock, coating, ink, finish and production method influence the result. If exact colour matters, ask the selected supplier what proofing method is available. Avoid promising a perfect screen match.
Packaging options may include different paper weights, coatings, sleeves and assembly methods. Compare visual intent with durability, handling, storage and shipping. Ask for current production specifications before committing.
What to prepare and what to check
- Chosen structure and complete component list.
- Current supplier templates and written specifications.
- Final copy, rights lines and catalogue reference.
- Bleed, safe area, resolution and colour review.
- Flat proof plus a physical fit and assembly check.
Exact templates and production specifications should come from the selected supplier. Keep one master artwork folder, a dated approval PDF and a change log. Never send ambiguous filenames such as “final-new-2”.